FAST FASHION
To seven years, Fast Fashion has always ruled the entire fashion industry. Zara, H & M, Topshop, from Paris, Milan and T-Taiwan copy, with much cheaper than the original design style of a constant temptation to consumers. Recently, however, the international economic recession in the background, the industry said that fast fashion can be a bit slow. Senior fashion editor Suzy Menkes said that now the time to slow down, said the designer Diane Von Furstenberg fashion fast expanding too fast, Versace’s head Donatella Versace, despite never wear high street fashion brands, but also that a high-profile, “I think Fast fashion end. ”
But fashion has not faded fast, high-street brands, including supporters of the CommedesGarcons, Roberto Cavalli who, as it is to promote their brand, and tap the potential are the best way to loyalty. In times of economic recession, environmental protection and social background, as long as all may be a little slow.
“Slow fashion” as opposed to “fast fashion” in terms of fashion ideas
A 10 money clothes, you might consider they do not consider it to buy down the same, you may only wears one, it will not hesitate to give it has already been shelved. Comes and go. The slower fashion, more about style and fabric, it will not be so quick to blow out the trend of fashion, on the contrary, because of the exquisite workmanship, Naikan style, it suffices to accompany you for several quarters. Of course, the same, its price will quickly than those who spend many of your clothes to. “Slow fashion” and “fast fashion” the difference between, like France and the McDonald’s meal, like the difference between.
国际时装零售商Adili是最早的“Slow Fashion”倡导者。 The stores are operated by commodity-styled “cross-quarter”, all fabrics are organic, and can be recycled from fair trade. “SlowFashion not just on the response to a wave of previously.” Adili, president of Adam Smith, “meaning it is more important is to think first before you pay for the purchase of the source material, as well as those who will not buy in After the quarter is no longer fashionable things. ”
Still respected by many brands of “green fashion” is also a “slow fashion” a manifestation of the way. They choose organic, renewable, sustainable development of raw materials used, making its benefits more energy, more green. RenéGeneva such as brands, not only the use of green materials, as well as the classical style, while also selling part of the proceeds donated to the environmental movement, “Solar Energy Plan.”
What is the slow fashion? Fashion is a slow environmental protection
Dyeing Co., China Academy of Fine Arts College teachers Xiaoxiao, said the concept of slow fashion in fact a few years ago in Europe in designer fashion again. Most of them are out of environmental considerations, that is what we call the “green fashion”, designed some of the more classic and will not be at any time of the flood tide of style, coupled with the high-end fabrics in order to be able to make such clothes Was wearing a longer period of time.
Such clothes than ZARA, H & M clothes on your price to four or five times. These designers are not only taking into account the economic impact of consumption, to a greater extent out of considerations of environmental protection, hoping to produce less waste too much of the clothing. Of course, such a purpose, brought about another benefit that is more durable wear clothes, less waste, saving more energy, and promote the economy
